 TIP #17
For A Quick Sale
Not all private sellers have the luxury
of several weeks' time in which to adjust their selling
strategy if they're not getting the response they need.
If you've already bought a new home, been transferred or
have to begin construction, you need a sale now!
Pull out the stops
- Always, always, ALWAYS know your property’s
current market value (see tip no.
7). What have properties similar to your own
actually been selling for recently, and how long
did it take? Two months? Three?
- What would you have to accept, through a realtor,
for a sale in three weeks?
- What would you net from such a sale, after
deducting the realtor's fees?
- If that's all you'd net by listing, why don't
you add just a bit to that net and use that as your
PRIVATE SALE asking price? That way, you can offer
buyers an even better price, increase your odds of
a quick sale, and perhaps even save a thousand or
two.
An example:
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realtor's "quick sale" asking price: |
|
$153,900 |
|
| |
selling price through realtor: |
|
$150,000 |
|
| |
commission @6%: |
|
$9000 |
|
| |
owners net:
VS. |
|
$141,000 |
|
| |
private asking price: |
|
$143,900 |
|
| |
private selling price: |
|
$143,000 |
|
| |
private-sale net: |
|
$143,000 |
|
Which approach provides the most attractive asking
price? Which gives owners the highest net?
Exposure
It's not quite this simple. The missing
ingredient is EXPOSURE. Once you've decided on
asking price, you've got to get the word out!
Through regular classifieds, your
lawn sign,
highlight sheets
posted around the neighborhood, and your Internet display,
let the world know what a great deal awaits some lucky
buyer!
In sum
Don't panic. Determine market value. Turn the
saved commission into a dynamite asking price. Go
ballistic on the advertising. Get your quick sale and
move on with your life!
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