TIP #12
Showing Your
Property Safely
As a private seller, you will be opening
your home to strangers - as many as possible if you
want a quick sale at a good price. But they
are strangers.
You don't have to be paranoid about it. The evaluation
of risk involves two factors: the odds (often
quite small) of something bad happening,
AND the consequences (sometimes extremely
large) if the unlikely comes to pass.
As a homeseller, you face a situation where large
consequences outweight small odds: while the
statistical risk of mayhem during a showing is
extremely low, even realtors are aware of the
potential. So why not take a few simple precautions?
- When prospects call, the questions you ask relating to
their family and work situation, whether they're
first-time buyers, just moving into the area
etc., do more than qualify them as buyers - they
give you leads you can follow up to reassure
yourself that they are who they say they are. Ask
them where they work, for example, and you can later
call their employer to confirm the information.
- When making the appointment for a showing, get
your prospect's name and phone number "in case
there's a change of plans." Then confirm the
information by calling at some point to confirm the
appointment. Finally, share the information with
a friend of neighbor.
- What about drop-ins? Even though your sign says
"by appointment only" you will occasionally have
prospects knocking on your door unannounced. Should
you let them in?
NEVER immediately, and NEVER at night (what are they
doing cruising the neighborhood at night?).
Talk to them for a few minutes at the door, asking the
same kinds of questions you would on the phone.
Indicate that you'll need a half-hour or so to get
the place ready and be firm about it. Suggest a
nearby donut shop if they'd like to relax for a bit
before coming through.
- Try to line up successive appointments on the
same day, say, 45 minutes apart. This offers several
advantages: it demonstrates to each prospect that
your property is generating serious interest; it saves
you time by allowing you to ready the property only
once; and, from the security standpoint, it places
a time-limit on, and advertises human contact
subsequent to, the first showings of the series.
- Let a friend or neighbor know about each appointment,
asking them to call you, say, a half-hour into the
showing. And always have a friend or relative on
hand during a walk-through.
- But leave your Rottweiler in the garage - some people
are genuinely fearful of pets and will lose all
interest in your property if there are animals about.
- Finally, pack away any valuables, so you can be
comfortable leaving visitors alone in any room.

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