THIS ISSUE: Promote Your Open-house Online / Don't Negotiate Verbally! ARCHIVES: www.privatelist.com/newsletter.htm PROMOTE YOUR OPEN HOUSE ONLINE You can advertise your OPEN HOUSE through PrivateList. Let us know when you plan your showing, and we'll put a notice, eg. "OPEN HOUSE SAT," next to your display-link on the properties page for your area. TIP: When buyers contact you for show-time and location, ASK THEM FOR THEIR PHONE NUMBER, "just in case something comes up and we have to re-schedule." Do the same WHENEVER you arrange for showings - your buyers will feel more obligated to follow through, and you'll be able to reach them later for valuable feed-back. DON'T NEGOTIATE VERBALLY! Be very cautious about discussing price with prospective buyers, even if they seem to be quite interested in your property: negotiating verbally usually amounts to your giving up something up without getting anything in return. A good response to ANY enquiries from buyers as to price, possession, conditions, etc. is "We'll look very seriously at all written offers." To help buyers prepare that written offer, give them a copy of, or refer them to, our 7-page work-book: www.privatelist.com/otp.htm. It explains major clauses of the standard purchase agreement and is designed as a template for a formal written offer. FRIENDLY REMINDERS . . . It's important to maintain an active marketing focus until your property is sold. Just an hour every week-end, spent reviewing progress to date and mapping out a response, can pay real dividends. Therefore, each e-mail version of PrivateList PROACTIVE ends with a series of reminders, and links to tips and tools for your on-going campaign. To access these resources, press here.
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