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PrivateList PROACTIVE - Jan 16/00


Periodic tips and reminders to help focus your by-owner marketing and win your commission-free sale - from Canada’s by-owner web-site, www.privatelist.com.

THIS ISSUE:      Qualifying Buyers / Dealing With Iffy Conditions

ARCHIVES:     www.privatelist.com/newsletter.htm


QUALIFYING BUYERS

Realtors sometimes suggest that only they can properly screen prospective buyers, protecting you from tire-kickers or deals that fall through because of financing.

Leaving aside such practices as showing your house to set buyers up for another property or simply dragging people through to keep you happy (especially as the listing approaches expiry!), such comments are just not true: there's a lot you can do to weed out poor prospects and avoid potential problems down the road.

  1. Winnowing of potential buyers begins as soon as you place your property online: your full-color PrivateList display gives them a much clearer picture of what you have to offer than a one-inch classified ad (or a realtor’s cut-sheet!): those who are not a good match for your property simply don't call, saving you the hassle of preparing for a futile showing.
     
  2. The qualifying process continues once the phone does ring. While callers are asking about your situation, you're gently probing theirs:
     
    • do they have (school-age) kids?
    • are they currently renting, or must they sell before buying?
    • what kind of possession date are they aiming for?
    • how long have they been looking for a home?
    • have they pre-qualified for a mortgage?

     
  3. Regarding the last question: if buyers are reluctant to discuss finances (you are, after all, on the other side of the negotiating table), simply refer them to our buyers’ library, where they can:
     
    • view current mortgage rates;
    • use a calculator to test various mortgage scenarios;
    • discover the advantages of pre-qualifying with a lender;
    • review their likely closing costs; and even
    • get a few pointers on negotiating.

     
  4. If buyers are willing to talk finances, be prepared to calculate their likely monthly mortgage payment per thousand dollars borrowed: just pick the current interest rate from the table below (which assumes a 25-year amortization):

      5.0% $5.82 7.5% $7.32 10.0% $8.95
      5.5% $6.11 8.0% $7.64 10.5% $9.29
      6.0% $6.40 8.5% $7.96 11.0% $9.63
      6.5% $6.70 9.0% $8.28 11.5% $9.98
      7.0% $7.01 9.5% $8.62 12.0% $10.32

    Make sure they know that bankers will use two calculations to determine whether they qualify for a mortgage:
     

    • their monthly mortgage payment plus property taxes plus heating costs plus ½ their condo fees (if any) should not exceed 30-32% of their gross monthly income (the so-called GDS ratio), and
       
    • payments after adding in other debts (eg. car loans, credit card payments) should not exceed 40% of their gross monthly income (the TDS ratio).

    In short, qualifying prospects is not nearly the problem realtors make it out to be, IF you’re prepared to ask the right questions and take full advantage of PrivateList resources.


    DEALING WITH IFFY CONDITIONS

    Any conditions written into an offer to purchase amount to a potential escape clause for the purchaser - which is why they should be as few as possible and very specific as to what needs to be done and by when (see our Offer To Purchase guide for a list of some of the more common subject-to clauses).

    Provided the deadline and terms are clear and reasonable, you should have no qualms about accepting a financing condition, since the vast majority of house purchases involve mortgages.

    But what about subject-to clauses which, though legitimate, are a little out of the ordinary? For example, should you make your house unavailable to other prospects for the four weeks it may take an otherwise attractive buyer to find out if his raise has gone through?

    One way you can give an unusual offer every chance to succeed, yet remain open to a less iffy offer if one comes along, is to employ an "escape clause" of your own. Check with your lawyer for wording similar to:

      "Vendor reserves the right to require that this condition be waived within 24 hours of another acceptable offer being received on the property, failing which removal this offer shall become null and void."

    This strategy spreads the risk between you and your original buyers. They tie up the property with what amounts to a right of first refusal. But your property is essentially still on the market - and no less attractive to the other buyers, since they'll know within a mere 24 hours whether any offer they make can proceed.

    Not many buyers would accept this strategy if applied to the more common subject-tos, but for unusual circumstances it could prove a deal-saver.


    FRIENDLY REMINDERS . . .

    It's important to maintain an active marketing focus until your property is sold. Just an hour every week-end, spent reviewing progress to date and mapping out a response, can pay real dividends.

    Therefore, each e-mail version of PrivateList PROACTIVE ends with a series of reminders, and links to tips and tools for your on-going campaign.

    To access these resources, press here.


    ©2000 PrivateList