THIS ISSUE: Town-Search Tip / Using Highlight Sheets ARCHIVES: www.privatelist.com/newsletter.htm TOWN-SEARCH TIP Currently, property links on our provincial listings pages are organized by general region, then price and number of bedrooms. And each link - even those for rural properties - incorporates the name of a town (see, for example, the Nova Scotia listings page). To search a provincial page for properties located in or near a particular town, press Ctrl + F, type in the name of the town in the resulting dialog box, and hit Enter. You’ll be taken to the first instance of that town on the page, and hitting Enter again will take you to subsequent instances. When you find a listings link that looks interesting, just click it. USING HIGHLIGHT SHEETS SELLING SUCCESSFULLY IS A NUMBERS GAME! Your objective, once your property has been prepared and your asking price chosen, is to SPREAD THE WORD about your offering as widely as possible - through classified ads (paid and free), word of mouth, lawn signs, open houses, internet exposure - and highlight sheets. The last page of your PrivateList display is specifically designed for prospective buyers to print out as a summary of your property, complete with colour photos (usually four of them), basic details and your contact information (just like this sample). Included in your enrollment fee are fifteen copies, mailed to you once you've OKd the display. Here are some ideas on how to use them to best advantage . . .
- post them on bulletin boards at local - hit the workplace - your own plus the human-resources offices of large employers in your area; - make sure friends, neighbours and acquaintances all get copies; - hand them out after showings. Make as many high-quality color photocopies as you need, or order more from us ($1 + tax, each). If you print any off your own computer, use high-quality coated paper, eg. Epson Photo-Quality Inkjet Paper or Canon High-Resolution Paper. When displaying the sheets, try for an eye-level location out of the direct sunlight (which quickly fades the colors). Of course, get permission first, and keep track of where you’ve displayed posters so you can remove them once your property has sold. Don’t hesitate to amend the sheets if your price changes: the crossed-out original figure accompanied by a new lower price is itself a feature that will catch buyers’ attention and encourage phone calls. FRIENDLY REMINDERS . . . It's important to maintain an active marketing focus until your property is sold. Just an hour every week-end, spent reviewing progress to date and mapping out a response, can pay real dividends. Therefore, each e-mail version of PrivateList PROACTIVE ends with a series of reminders, and links to tips and tools for your on-going campaign. To access these resources, press here.
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