THIS ISSUE: Piggy-Back / A Reminder Reminder ARCHIVES: www.privatelist.com/newsletter.htm PIGGY-BACK The most important thing for you to remember as a private seller is that you are in a competition: either your house will help sell someone else’s or their property will help sell yours. To ensure that the latter happens, know the competition, meet the competition, and let the competition help.
To ensure that most buyers, comparing your house side-by-side with any of the local competition, will choose yours hands down, you have to know what your competition is! Visit other homes for sale in your price range and neighborhood, and know what similar properties have recently sold for (see our essay Price, Price, Price).
Then make sure that you've done everything possible to offer buyers a more attractive choice than any other property you’re up against - in terms of condition, terms and PRICE. Remember that private buyers expect to share in your saved realtor fee. Meet their expectations up front - by way of a super asking price - and they will come. Fail to price your property BELOW that being asked by your realtor-based competition, and you’re simply squandering your biggest asset as a private seller.
Confident that your house is the best bargain available, you can now let the competition help sell it - by piggy-backing. PrivateList clients already piggy-back off each-other’s efforts whenever a classified ad refers back to www.privatelist.com, since buyers drawn by the ad can explore any of the properties displayed on the web-site. (This isn’t just theory: we’ve had cross-country sales result from just this sort of “cooperative marketing”.) You can derive similar benefits from the efforts of your immediate competitors:
A REMINDER REMINDER Each issue, this newsletter takes a look at some factor(s), directly related to the sale of your property, that may not be covered in resources elsewhere on the web-site. And we definitely welcome suggestions for future articles. But a good part of sales success involves, not the acquisition of yet more information, but simply following through on what you already know - on maintaining a steady and consistent effort to get the word out. Which is why the section at the end of the newsletter is repeated each issue. It needn’t take a lot of time or money, but your chances for success will be greatly enhanced if you take advantage of these bi-weekly “reminders” and with every issue’s arrival use the links below to review and renew your efforts to ensure that your property’s next owner finds you as quickly as possible. FRIENDLY REMINDERS . . . It's important to maintain an active marketing focus until your property is sold. Just an hour every week-end, spent reviewing progress to date and mapping out a response, can pay real dividends. Therefore, each e-mail version of PrivateList PROACTIVE ends with a series of reminders, and links to tips and tools for your on-going campaign. To access these resources, press here.
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