Create a Marketing Folder

As part of your preparations of selling, consider putting together a folder of important documents relating to your property. Items to include are:

  • a copy of your deed, including the full legal description of the property
  • a property survey and notes regarding any encumbrances, restrictions or liens affecting the property.
  • Your mortgage details(if your mortgage is attractive and assumeable)
  • a professional appraisal or severalcompetitive market analyses
  • a home inspection report (if available)
  • descriptions and costs of recent major improvements that you’ve made
  • a summary of your home ownership expenses, including taxes, heat, water and power costs
  • a neighborhood map, showing distances to the nearest stores, schools, recreation facilities, etc.
  • photos of your property taken at different times of the year
  • highlight sheets containing a color photo of your property
  • blank offer to purchase forms (from your lawyer or local business stationer)
  • notes on the competition: other properties similar to yours that are for sale in the area
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